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Strategic Marketing & Sales Imperatives

agos Chamber of Commerce and Industry (LCCI), Doctor Nurudeen Olowopopo Way Ikeja, LA
Start Date:
February 22, 2019
End Date:
February 22, 2019
3:30am to 9:30am





With competition increasing every day and the mounting pressures that characterize these tough economic times, salespeople need proven marketing techniques to quickly generate demand for your products and services. This year even which is particularly aim for B2B Sales focuses on what salespeople MUST know and do to sell successfully in our current political economy. Seasoned professionals have been lined up to do justice to this event. The special feature also includes SMEs Clinic, Sales Clinic, Panel discussion session etc.

Every year, McTimothy Associates Consulting LLC organizes an immersive, practical and very insightful Sales BootCamp for all Sales People in different industries. The Sales BootCamp which is available as open-workshop and the custom-built event is designed to help organizations overcome the one and only critical problem: growing sales figure/numbers. Sales BootCamp training helps you to overcome this challenge.


  • Understand the critical difference between marketing & sales concepts
  • Learn market-product positioning and targeting strategies
  • Develop Powerful business proposal and presentation skills
  • Apply digital marketing for immediate growth
  • Develop action plans for selling profitably
  • Learn affirmative languages for sales success

Key Highlights/Modules

Day 1

  • Rethinking Marketing & Sales Concepts: The Imperatives for Established Enterprises

    • Scope and functions
    • Competitive pressures changing the world of business
    • The smart bomb strategic approach
    • Definition of strategic marketing & sales
    • Organizing the general planning framework
  • Business Positioning, Market Segmentation and Targeting for Competitive Advantage

    • Basis for segmentation
    • Benefits of segmentation
    • The market segmentation process
    • Criteria for B to B segmentation
    • Effective positioning
    • Steps in market segmentation, targeting, and positioning
    • Creating a powerful value proposition
    • Workshop: crafting a value proposition and positioning.
    • Effective Business Proposals & Powerful Presentation Skills

  • The process of developing successful project/business proposals
  • Excellent sales presentation skills; preparation & practice for success
  • Knowing your audience
  • Developing unique style and using the right visual aids
  • Building confidence and handling nerves
  • Using your voice – projection, intonation, emphasis and pacing

Day 2

  • Effective Branding Strategies for Growing Enterprises

  • Optimizing Digital Marketing for Growth
  • Planning and Implementing your Sales Plan
  • The brand management process: A useful model
    • Developing brand vision
    • Establishing brand position
    • Fulfilling brand contract
    • Brand communication
    • Brand metrics: measuring RoBI (Return on Brand Investment)
  • The elements of the strategic brand management process
    • Identifying and establishing brand positioning and values
    • Planning and implementing brand marketing programs
    • Measuring and interpreting brand performance
    • Growing and sustaining brand equity
    • Digital marketing versus traditional marketing

    • B2B and B2C most ideal platforms:
      • Facebook
      • Twitter
      • LinkedIn
      • Business Blogging
    • Auditing your website
    • The seven-step digital marketing plan
    • Organizing your digital marketing calendar
  • Search Engine Optimization
    • SEO-Definition
    • 21 SEO Tips that digital marketers need to know
  • Mastering the sales process: from initiation to post-sales

    • Prospecting and Qualification:
      • The vital importance of prospecting
      • Setting your ideal customer profile
      • Understanding the sales funnel
    • Pre-approach:
      • How to conduct effective competitive analysis
        • Neutralize or offsetting perceived competitor's advantages
        • Working your company's strengths against competitors' weaknesses
        • Presenting your Unique Selling Proposition (USP)
        • Finding and sharing the Customer Value Proposition (CVP)
    • Approach:
      • Creating a positive first impression
      • The art of breaking the ice
      • Researching and simulating sales solutions
    • Presentation:
      • The presentation mix
      • The fundamentals of powerful sales presentations
    • Handling objections:
      • Reasons of customer objections
      • Dealing with sales objections
    • Closing:
      • Reading the buying signals
      • Understanding the art of closing the sales
      • Types of closing techniques
    • Follow up and retention:
      • Handling customer complaints
      • Essentials of relationship management

Registration Details:

To Register/ nominate, kindly visit the event page and click “Reserve my Seat”

You can also send us the full names of your delegates, company name, email, and phone numbers of contact person) to [email protected]


This training and other Sales BootCamp event are available for customization for your Team based on location, industry or project. You can request to customize Sales BootCamp by sending a mail to [email protected]


  • § Course Fee per delegate is Twenty-Five Thousand Naira (₦ 30,000).
  • § Group discount of 5 and above is Twenty-Five Thousand Naira (₦ 25, 000).
  • § Fees cover training fee, tea break, lunch, comprehensive training materials & certificate of attendance.
  • § How to pay: All payment are to me be made into our Corporate account with GTBank as follows: McTimothy Associates, 0125042727


Lagos: February 22nd – 23rd, 2019

Venue: LCCI Conference Centre, Alausa Ikeja, Lagos. (by Abiola Gardens, opp. Lagos-Ibadan Express Way)



McTimothy Associates