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Digital Marketing professional Certificate Course

Lagos Oriental Hotel, 3 Lekki - Epe Expressway, Lagos, Nigeria
Start Date:
April 6, 2019
End Date:
April 6, 2019


Two Day Digital Marketing Professional Certification Course

This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customise it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue. Day one

Fundamentals of digital marketing Fundamentals of digital marketing Principles and key concepts Terminology and typical challenges

Digital marketing tools and channels Digital marketing framework How to execute Measuring results SEM, SEO and analytics

Digital display and programmatic advertising Digital display explained Banner advertising Contextual targeting and user interest explained

Keyword research and pay per click (PPC) strategy Competitor research Keyword research concepts Google trends to identify relevant keywords Market research vs market reality

Day two

Search Engine Optimisation (SEO) Art and science behind SEO Tools and content creation On-page and off-page optimisation techniques

Mobile marketing Mobile trends and mobile advertising Mobile marketing campaigns SoMoLo and websites vs. apps

Digital marketing strategy and planning Approach and budgeting Action plans Digital marketing strategy Digital strategic planning

Website analytics Web analytics Identify valuable KPIs and setup goals Monitor your audience, traffic sources and content Ultimate advertising ROI

Date: Saturday 6th of March, 2019. Venue: Oriental Hotel, Victoria Island Lagos.Time: 3pm -7pm

Fee: 150,000Naira( 50 to 70% Scholarahip for Corpers and Out of pocket student)

Call: 08180000618.

Payment to Stephen Akintayo Company 0241217523 Gtbank.



Stephen Akintayo
Organizer's Phone Number: 
Call: 08180000618.