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Advanced HR Management: People Leadership and Organisational Brand Advantage

Start Date:
July 24, 2017
End Date:
July 28, 2017


Overview For a long time HR had to struggle to get a seat in the boardroom of their organizations. Today, the question is “What does HR bring into the room and what should HR bring”? Related to these are questions around how HR could more effectively demonstrate the huge value it makes and can make to deliver today's result and perpetually in a rapidly changing world. The climate within the organisation is a major source of performance erosion and winning this strategic internal war is as crucial as winning the external competitive battles.

By understanding how to ensure internal translation and expression of their brand positioning so that there is an alignment between the culture within and their desired external perception of their brands, participants are prepared to better leverage the dynamic variables in the war, so that investments in Human Capital effectively complements the other crucial external competitive battles in the area of Brand Management, Marketing and Sales, supply chain and cost optimisation.


  • The Engine of performance?
    • Understanding Performance at three levels - Individual, Functional and Organisational Performance   
    • The nature of the battle within. Causes and remedies of performance leakage in organisations
    • Developing, strengthening and leveraging your organisation's Leadership Brand for competitive advantage
  • HR Leadership and Functional Competencies
  • A strategic lens on the world; dealing with how PESTEL affects people as well as the Performance Engine
  • Understanding People Impact Assessment and how to use this for informed and proactive decision making when major business decisions are being made
  • Organisational Capability-Building
  • Being a credible custodian of the organisational climate
  • Leading Transformational Change
  • Leveraging Technology and Innovation for HR operational delivery
  • Understanding Behaviour
    • Essential attributes of an effective HR Professional.

Key Learning Outcomes/Programme Objectives

 The program will strengthen demonstrate the personal and functional attributes and competencies of effective HR functions and HR practitioners.

Participants will strengthen their capacity to:

  • Develop and use strategic lenses to see the rapidly changing Political, Economic, Social, Technological, Environmental and Legal (PESTEL) contexts of their business
  • Develop and leverage a People Leadership Brand that ensure an internal translation and expression of their brand positioning in their culture and values
  • Use the insight from PESTEL scanning above to inform strategic choices for resourcing the business, developing people and grow leaders Conduct People Impact
  • Assessments for changes, innovations and initiatives that the organisation wishes to embark upon for all major business development decisions
  • Be credible and trusted custodians of the organisational climate, values and culture and provide demonstrably valuable support to make their business partners successful. That way HR support is gets to be sought and invited by business partners not imposed or at best accepted grudgingly
  • Ensure that HR Systems and Processes are aligned to rapidly changing technology and innovation so that they remain cost effective, efficient and intuitive to evolving business and demographic needs.

Target Audience

 Senior HR managers with functional responsibility for strategic parts of the HR function such as Talent or Organisational Development

It is also a program that would benefit Senior Business Managers in General Management or going into it and wishing to know how to turn an organisation's Human Capital into a source of competitive advantage.


Lagos Business School
Organizer's Phone Number: 
Ope Oteri 08025014623 - 4, 014546788 Visit Website